Norwegian pharmacy shows aging man in a terrific advertising campaign

What you will not find in advertising for skin care products is honesty. Nevertheless, in its new advertising campaign, the Norwegian pharmacy decided not to resort to the help of image editors, but to release an eloquent and impressive video about aging in a new light.

The video entitled “Life in 60 Seconds” is a joint project of Vitus Apotek and T / A Pol advertising agency, which frankly and without filters shows how our skin ages over time. The goal of the video is to show how important it is to take care of yourself and love your body. The shooting involved girls and women aged 0 to 100 years with different skin colors, shapes and body sizes. They were filmed and arranged according to chronology to illustrate many ways of developing beauty, wisdom and character.

"We are not retouching. We are going to allow people to be what they are ... it's a really fresh look at the demonstration of the human body," said photographer Paul Lauck about the project.